Key Recent Home Staging Statistics (U.S.)

Let’s get right to it:

1. Price Increase from Staging

   • In the 2025 NAR Profile of Home Staging, 29% of real estate agents reported that staging led to a 1%–10% increase in the dollar value offered. National Association of REALTORS®+2Mortgage Professional America+2

   • Among buyer agents, 17% said staging increased the offer by 1%–5% compared to similar, non-staged homes. National Association of REALTORS®

   • From sellers’ agents’ perspective, 19% reported a 1%–5% value increase from staging. National Association of REALTORS®

2. Time on Market (Days on Market) / Speed of Sale

   • According to 2025 NAR data, 30% of sellers’ agents saw a “slight decrease” in time on market when a home was staged, while 19% saw a significant decrease. National Association of REALTORS®+1

   • From the 2023 NAR report, 48% of sellers’ agents said staging reduced time on market. GlobeNewswire+2National Association of REALTORS®+2

   • According to Done & Done Home (citing more recent performance metrics), staged homes averaged 23 dayson market vs. 47 days for non-staged homes — a difference of ~51%. Done & Done Home

3. Buyer Perceptions & Behavior

   • 83% of buyers’ agents (2025 NAR) said staging made it easier for buyers to envision the property as their future home. National Association of REALTORS®

   • In 2025, 60% of buyers’ agents said staging had some effect on buyers’ impressions, 26%said it affected most buyers, and only 12% said it had no effect. National Association of REALTORS®+1

   • Regarding which rooms matter most: in the 2025 report, buyers’ agents said the most important to stage were: living room (37%), primary bedroom (34%), then kitchen (23%). National Association of REALTORS®

   • In terms of online/listing tools, buyers’ agents rated these as very or more important: photos (73%), physical staging (57%), videos (48%), virtual tours (43%). National Association of REALTORS®

4. Staging Prevalence & Agent Behavior

   • Only 21% of sellers’ agents in 2025 said they stage all their listings; 10% said they stage only homes that are difficult to sell. National Association of REALTORS®

   • Regarding who pays for staging: 26% of sellers’ agents said “it depends,” 23% said they personally offer to stage, and 17% said the seller pays for staging. National Association of REALTORS®

5. Rooms Most Often Staged

   • From 2025 data: most commonly staged rooms (by sellers’ agents) are living room (91%), primary bedroom (83%), dining room (69%), and kitchen (68%). National Association of REALTORS®

6. Return on Investment (ROI)

   • According to The Zebra (citing older data, but still referenced): staging return is estimated around 8–10%ROI. The Zebra

   • According to the Real Estate Staging Association (via a staging-industry source), in Q1 2025, staged homes sold for 107% of list price on average, yielding extremely high reported ROI (they cite “2,334% ROI” for certain investments), though such high numbers should be contextualized carefully. homestagingnewswire.com

   • In Q2 2025, according to the same source, average sale-to-list was 109%, with a median over-ask gain of $51,600 reported. homestagingnewswire.com

   • For Q3 2025, they reported 109% sale-to-list as well, ROI of ~3,500%, and homes selling 6–14% above listin ~19 days (on average). homestagingnewswire.com

7. Influence of TV / Buyer Expectations

   • In 2025, 48% of agents said that home buyers expected homes to look like they were staged on TV shows. National Association of REALTORS®

   • Moreover, 77% of agents said TV-home reno / staging shows set unrealistic or increased expectations. National Association of REALTORS®

8. Trends / Agent Behavior Over Time

   • According to Inman Real Estate (2023), staging might be less common in some cases: “home staging dips in popularity” as fewer agents are staging all listings. Inman

   • In that same piece, 44% of agents who do stage said that staging resulted in a higher offer— down from previous years. Inman

Interpretation & Trends

• Staging continues to pay off, according to agents: even modest staged improvements (1–5%) on sale price are being reported, and many agents see meaningful time-on-market reductions.

• Visual presentation is very important: staged photos, virtual tours, and actual physical staging resonate strongly with buyer agents.

• Cost is relatively moderate, in many cases: median staging service cost ($1,500) is relatively low compared to potential gains, making the risk-reward favorable.

• Agent involvement in staging is variable: Not every listing is staged, and how staging is funded varies a lot (agent-offered vs seller-paid).

• Buyers’ expectations are influenced by media: many buyers (through their agents) expect a home to look “staged,” likely driven in part by TV home-makeover shows.