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Imagine calling staging “optional” then investing any time or money on the following:
Dancing Reels in Front of the House Choreographed dances that have absolutely nothing to do with the property. Bonus points if the house gets less screen time than the agent. Over-the-Top Lifestyle Acting Pretending to casually sip coffee, read a book, or gaze thoughtfully out a window. My favorite is when the pour is fake. I love air coffee. Luxury Car Borrowing Parking a rented Lamborghini in the driveway of a mid-range suburban home to create an illusion of luxury. Drone V
Abigail Halal, Owner | Founder of Staged by Abigail
Jun 32 min read
Book Release: This Isn’t Decorating What It Really Takes to Build a Home Staging Business
Per usual, I have a lot to say… I wrote it ALL down. It’s serious. It’s informative. It’s also very funny. It’s a TELL ALL meets HOW TO. I didn’t use names - but you’re probably in it, especially if I like you and most CERTAINLY if I don’t like you. Just kidding… Or? Stay tuned.
Abigail Halal, Owner | Founder of Staged by Abigail
Jun 11 min read
Lifestyle Marketing and Our Home Staging Agreement
Our current Home Staging Agreement explicitly states that inventory is the direct responsibility of the client and is never to be used. As real estate marketing continues to evolve, we are seeing an increased focus on lifestyle-driven content designed to showcase the experience of living in a property and community. While we understand the value of this approach and strive to accommodate our clients’ marketing needs whenever possible, we have updated our agreement to further
Abigail Halal, Owner | Founder of Staged by Abigail
May 71 min read
Staging Model Units: Special Pricing, Lease Terms and Moving Fees
Real Estate Agents and Developers - this one’s for you. Model units don’t need to sit empty and stagnant or drain your marketing budget. Did you know we offer special pricing and discounted lease terms specifically for model units? Keep your listings looking polished, on-brand and market-ready. ✔️ Longer lease options ✔️ Discounted leases ✔️ Discounts to move the staging from unit-to-unit
✔️ Strategic, buyer-focused design
Because a well-staged model doesn’t just look good
Abigail Halal, Owner | Founder of Staged by Abigail
Mar 301 min read
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