Imagine calling staging “optional” then investing any time or money on the following:
- Abigail Halal, Owner | Founder of Staged by Abigail
- Jun 3
- 2 min read
Dancing Reels in Front of the House
Choreographed dances that have absolutely nothing to do with the property.
Bonus points if the house gets less screen time than the agent.
Over-the-Top Lifestyle Acting
Pretending to casually sip coffee, read a book, or gaze thoughtfully out a window. My favorite is when the pour is fake. I love air coffee.
Luxury Car Borrowing
Parking a rented Lamborghini in the driveway of a mid-range suburban home to create an illusion of luxury.
Drone Videos That Show Everything Except the House
Two minutes of dramatic aerial footage followed by six seconds of the actual property.
Cinematic Movie Trailers
"In a world where inventory is low..." narrated as if the listing is a summer blockbuster.
TikTok Trends Forced Into Real Estate
Lip-syncing, pointing at floating text, or participating in viral challenges while discussing square footage.
Outfit Changes
Multiple wardrobe changes during a property tour as though they're filming a music video. Bonus points if you jump in a pool and ruin an outfit.
Fake Buyer Reactions
Staged scenes where someone walks in and immediately gasps, cries, or dramatically falls in love with the kitchen.
Obsessive Personal Branding
Fifty photos of the agent and one photo of the house they're supposedly marketing.
"You Won't Believe This" Clickbait
The shocking feature turns out to be a pantry.
Unnecessary Slow Motion
Opening a front door in slow motion like it's the reveal of a championship boxer.
Pets as Marketing Props
Random dogs, cats, horses, or chickens appearing in listing videos because "engagement."
Stunt Open Houses
Exotic animals, DJs, food trucks, champagne towers, or ice sculptures for a standard tract home. Like I’ll go but I’m not making an offer.
Influencer Collaborations
Bringing local influencers through a property who spend more time filming themselves than the home.
"Day in the Life" Content
Turning a routine listing appointment into a documentary series.
Fake Scarcity
"This home won't last!" on a listing that's been sitting for 127 days.
Dramatic Before-and-Afters
Showing a room with one throw pillow and then the same room with two throw pillows as a transformational reveal.
Using Their Kids as Content
Having children give house tours or act as miniature real estate agents. We literally don’t care that you created human beings.
Extreme Filters
Editing photos so heavily that buyers arrive and wonder if they're at the correct address. Stop the housephishing.
Creating Problems to Solve
"The seller didn't want to do this one thing..." followed by a dramatic story about replacing a light bulb.
Ready to market like a true professional?
Reach out for a staging quote.
Cell: 617.519.9133 (Call/Text M-F 9 AM - 5 PM)
Instagram: @stagedbyabigail
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